Libya. Warm sun, warm hearts." These are the first five words of the English-language travel guide on the website of the Libyan Investment Board (investinlibya.ly)—and
a reminder that the airstrike-stricken country has been trying hard for
years to present itself as a beautiful, cosmopolitan, history-rich
vacation destination. "Fabulous villages and cities scattered amongst
meadows, with oasis everywhere," the site continues. "Historical
monuments forests [sic], towering mountains..."
As Saif al-Islam Qaddafi, Muammar's moderate, tourism-friendly son, told reporters last year:
"I would like to make Libya the Vienna of North Africa." (Vienna is his
favorite city.) "It will happen," he added. "We will create the right
environment for tourism in Libya. If you have no drink, no visa, no
hotels, nobody will come to Libya."
All of which has led to things like the Libyan Investment Board's
website, a reminder that Libya is both a
five-UNESCO-world-heritage-site country with a pristine Mediterranean
coastline and a place where these visions clash with a bloody
revolution. And the Investment Board's website is almost cute—an
amateurish mix of breathless travel-brochure prose and things better
left unsaid, like that Benghazi "was pretty much pummeled into ruin
during WWII."
So here's Libya, not as the news will show it to you, but as Saif and
Muammar's Investment Board hopes you'll see it. The attractions below
come straight from investinlibya.ly, as do the descriptions, which are
direct quotations.
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